Mediterranean X Italy

Some people travel to arrive.

Others travel to remember.

VYIR is not a name. It is a feeling you recognize before you understand it.

It begins where the Mediterranean light softens everything it touches—in Italy’s devotion to craft, in France’s quiet mastery of elegance, and along endless coastlines where time dissolves into salt, wind, and sun-warmed stone.

VYIR is for those who wander with intention.

For those who walk the shoreline not to escape life, but to return to themselves.

Everything VYIR creates is shaped by journeys rather than seasons. Guided by restraint, precision, and purpose, our world is built to endure—quietly, confidently, without urgency. Nothing loud. Nothing rushed. Everything considered.

Luxury, to us, is not spectacle.

It is presence.

It is calm confidence.

It is the art of knowing when less says more.

To be VYIR is to understand that elegance does not ask for attention—it commands memory. It lives in quiet moments: bare feet on warm sand, salt in the air, the horizon reminding you that life is wider than you thought.

VYIR is not for everyone.

It is for those who feel most alive beneath open skies. Those who carry the Mediterranean within them, wherever they go.

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Store Name: VYIR
Company Name: Studio October Oy
Company Registration Number: 2699115-6 (EU VAT FI26991156)
Address: Telkänkatu 1 C, 26100 Rauma Finland
Phone: +358400728264
Email: contact@vyir.com
Opening Hours: 09:00am - 05:00pm GMT+1